Exclusive Life Insurance API

Published November 24, 2023

The Life Insurance Direct API gives you access to our Platform. It enables application and website owners to provide their users and customers with a seamless life insurance comparison and application process. Users can easily compare quotes and features online and choose a life insurance policy they want. Use our life insurance API to monetise and enhance your website or App with real-time life insurance comparisons and quotes.

Benefits to your users

Benefits to your business

API’s are key to meeting the challenges facing the life insurance industry. Our API opens the market, so your customers can explore different life insurance verticals and get results fast. We recognise mounting customer expectations and how technology can enable us to meet these more comprehensive and demanding requests.

If you have an App or comparison websites and want to enter the life insurance market in Australia quickly, then the Life Insurance Direct API is for you.

The Life Insurance Direct API

With our state of the art technology and contact centre we do all the heavy lifting for you:

Policy types and providers

The Life Insurance Direct API provides comparison quotes and features from some of Australia’s leading life insurance companies and includes the following policies or products:

Currently, we compare data from 9 leading life insurers in Australia, including AIA, BT, Clearview, CommInsure, MLC, Neos, OnePath, TAL and Zurich.

Launch and commercialise your insurance vertical in 24 hours*

By using the Life Insurance Direct API, you will be able to provide customers with instant price on-screen results, allowing them to compare premiums and features side-by-side and conveniently apply for cover over the phone.

We are looking to grow the number of insurers in our API

If you are an insurance company and provide:

  1. Excellent value protection products to customers, both in price and features
  2. Strong customer service
  3. A claims philosophy to ensure customers rightfully due to a claim is processed fairly and in a timely fashion.

Please reach out to our team if you want to include your data in our API.

Insurance quoting software packages and pricing



$150 Per Month


$250 Per Month

White Label

$500 Per Month


Request a quote

1300 numberWe’ll provide you with a unique 1300 number so we can identify leads referred via your website.
Access to Life Insurance Specialists Our team of insurance specialists will assist clients to help them find a life insurance policy that meets their unique requirements.
Access to servicing and retentions team Our servicing and retentions team ensures clients’ needs are continually provided for and keeps policy cancellations to a minimum.
Access to underwriting team Clients can liaise with our underwriting team regarding any queries they may have at regarding their application and assessment.
Claims support service Our dedicated claims team provide top class service when it’s needed most, at claim time.
Revenue share on commission earnedWe pay a share of the commission on all referred, closed an in-force business.
Monthly report on leads and commissions You’ll receive a statement each month detailing how many leads were referred and closed, including a breakdown of the commissions earned by us and revenue due to you.
Licencing under Life Insurance Direct The service is provided under the Life Insurance Direct Australia (LIDA) AFSL
On-screen price comparison Compare prices the leading Life Insurance brands’ side-by-side.
On-screen feature comparisonCompare features and benefits from the leading Life Insurance brands.
Automatic access to application updates Enjoy free and automatic access to any updates or upgrades we make to your chosen plan.
White-label on-screen price comparison Have your corporate branding built into the price comparison feature, so it fits seamlessly with your website look and feel.
White label on-screen feature comparison Have your corporate branding built into the benefit comparison feature, so it fits seamlessly with your websites look and feel.
API access to white label The API gives you flexibility as to how you want to integrate the white label into your website.
Customised API response We’ll tailor the reactions based on your data requirements
Use our data to enrich customer reports, communities or applications Tell us how we can use our data to provide you with uniquely customised outputs.
High volume request optimisation Maximise the benefits to your business and your clients through a solution tailored to handle high volume referrals.

If your situation does not fit any of the above solutions, please contact us, and we will discuss your requirements on a need-to-need basis.

Frequently asked questions and answers

  • What happens when a user requests a quote on my website?

    Once they receive their online quote, their information is sent right into our CRM. We will call them to help them understand and apply for a policy. We will continue to assist the client through the entire application process and issuing of the policy.
  • How can a user get a quote without filling in their personal details?

    You can set up the API to show users a quote on screen without creating a lead; you just need to parse allow_anonymous parameter. Allow_anonymous = Yes. By doing this, the API will accept the request without contact details such as First Name, Last Name, Email and Mobile. This option is not available for the standard integration option.

  • What type of API is it?

    The Life Insurance Direct API is a Representational State Transfer (REST) API.
  • Who is this API / Affiliate Program for?

    The API is for the insurance and financial services markets and comparison websites/applications that do not sell life insurance directly but want to commercialise their traffic and provide a richer customer experience instantly.
  • Why use our API?

    Our price comparison technology provides seamless integration with your website and application. Different options for integration, with various levels of customisation, are available.
  • What does it cost?

    We have 4 pricing plans available Standard, Advanced, White Label or Enterprise
  • How often do you pay invoices?

    14 days after month-end.

Compare, Save and Buy Life Insurance

Enter your info and let’s get started.

Or call us on:

1300 135 205