Our Story

We’re an insurance tech platform, obsessed with customer education, satisfaction and transparency. Our free, powerful online comparison engine puts you in complete control to help you find an insurance solution that meets your requirements and budget.We’ve been helping Australian families find great value life insurance since 2006 when we were still named xLife. We rebranded to Life Insurance Direct in 2014 and have won a number of industry and external awards since our inception. In 2018 we launched our exclusive Life Insurance API.

Or call us on:

1300 135 205

What Makes Us Different

We understand the struggle of trying the find the right protection for you and your family, while still keeping money in your pocket. You are not alone.

With an aim to make insurance simple and to protect Australians so that they can protect their loved ones, we’ve created a way to make it easy to compare and buy affordable insurance.

After more than 13 years, and hundreds of thousands of online quotes later, we’re confident we can help you save money and protect you and your family’s financial future. 

You can compare the features and prices of up to 8 major insurance brands and buy your choice of policy. Our insurance specialists are standing by to help you by answering any questions you may have in finding a great value policy at the lowest price.

Our service doesn’t end when you purchase a policy. We provide you with a yearly review to make sure your plan still meets your requirements, whether your changing jobs, getting married, starting a family or retiring. Should the worse happen, our claims support service will support you through the claims process.

We offer different types of insurance, thoughtfully chosen to meet your requirements at various stages of  life:

What Our Clients Say

  • Greg Campbell
    October 2019
    “I have given 5 stars because of how simple and easy the whole process was, I think 10 min all up on the phone, a few medical questions has you would expect. Everyone was polite and friendly. And now my family are covered.”
  • Graeme L
    April 2019
    “Although they are very thorough with their questions, it was still an easy process and quite quick too. Now I can relax knowing the wife will be covered should something happen to me. Give them a call, you might be pleasantly surprised at the total cost, ours was quite a bit cheaper . . . . .”
  • Simon
    February 2020
    “Very helpful and very informative. The specialist I spoke to provided me with all the information that I needed to make a choice on the policy and other options and benefits.”
  • Tolini Tuuholoaki
    April 2019
    “I would like to Thank Angel Barakat of Life insurance Direct for all your help throughout the years. You are the best – very efficient, extremely helpful and would highly recommended to anyone who need Insurances. I appreciated all her help and caring and very dedicated customer service who help with every queries and follow through with every request we asked her. . . . .”
  • John
    January 2020
    “Best value for money anywhere in Australia. Great personal information and information on what to do if you make a claim, all the I’s dotted and the T’s crossed.”
  • Debbie Wust
    February 2020
    “Life Insurance Direct was very prompt in getting back to me and Rob answered all my questions and provided me with a great, inclusive and affordable quote. Thank you, Rob.”

Exclusive Life Insurance Direct Benefits

  • Free Online Comparison
    Make sure you get great value by comparing premiums and policy features from up to 8 major insurance brands.
  • Lowest Price Guarantee*
    If we can’t beat your quote with a better price or terms, we will pay you $250*
  • No Hidden Fees
    We receive a commission from the insurer, you pay us nothing.
  • Solutions for Your Unique Requirements
    We’ll help you find the right life insurance to meet your requirements.
  • Easy to Compare and Apply
    Compare quotes online in a few easy steps and apply over the phone. Our experienced specialists are here to help.
  • Claims Support Service
    Our team is here to help support you during the processing of your claim so you can focus on your health and family

Compare, Save and Buy Life Insurance

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Or call us on:

1300 135 205