Informing, protecting, and providing for Australian families
We’re an insurance tech platform, obsessed with customer education, satisfaction and transparency. We aim to protect Australians so that they can protect their loved ones.
Or call us on:
1300 135 205
Our Story
Since 2006, we’ve empowered Australian families to discover exceptional life insurance value. Starting as xLife, we evolved into Life Insurance Direct in 2014. Our journey is marked by numerous industry accolades, reflecting our commitment to excellence. Our free, powerful online comparison engine puts you in complete control to help you find an insurance solution that meets your requirements and budget.
How do we do it
- With professionalism, respect and integrity
- Investing in education — Your and ours
- Customer obsession
- With focus and determination
- Working as a team
- By individual members taking ownership of their work
- With purpose and pride
What Makes Us Different
We understand the struggle of trying to find the right protection for you and your family, while still keeping money in your pocket. You are not alone.
After more than 17 years of helping thousands of customers protect their families, we’re confident we can help you — from choosing your insurer and policy to assisting you when making a claim.
- Side-by-side comparisons of features and prices from a number of leading insurance brands.
- Insurance specialists standing by to answer your questions and help with your application.
- Offer yearly reviews to ensure your policy and cover continues to meet your requirements.
- Claims support service to assist you through the claims process.
We offer different types of insurance and options to meet your requirements at various stages of life. Upgrade and increase cover as your family grows, or find a more affordable option when experiencing financial hardship or planning for retirement.
We’re used to handling complicated situations and will take care of the hard part, so you don’t have to.
Empowering businesses to launch their life insurance verticals
As part of our mission to inform, protect, and provide for Australian families, businesses can now offer solutions to their communities with our insurtech platform APIs — available through their websites and applications.
If you’re a fintech, aggregator, or mortgage broker, we have great API’s and White Label solutions to help you grow your business.
What Our Clients Say
Exclusive Life Insurance Direct Benefits
-
Free Online ComparisonReceive great value life insurance when comparing premiums and policy features from select insurance brands.
-
Lowest Price Guarantee*If we can’t beat your quote with a better price or terms, we will pay you $250*
-
No Hidden FeesWe receive a commission from the insurer, you pay us nothing.
-
Solutions for Your Unique RequirementsWe’ll help you find the right life insurance to meet your requirements.
-
Easy to Compare and ApplyCompare quotes online in a few easy steps and apply over the phone. Our experienced specialists are here to help.
-
Claims Support ServiceOur team is here to help support you during the processing of your claim so you can focus on your health and family
