Informing, protecting, and providing for Australian families

We’re an insurance tech platform, obsessed with customer education, satisfaction and transparency. We aim to protect Australians so that they can protect their loved ones.

Or call us on:

1300 135 205

Our Story

Since 2006, we’ve empowered Australian families to discover exceptional life insurance value. Starting as xLife, we evolved into Life Insurance Direct in 2014. Our journey is marked by numerous industry accolades, reflecting our commitment to excellence. Our free, powerful online comparison engine puts you in complete control to help you find an insurance solution that meets your requirements and budget.

How do we do it

What Makes Us Different

We understand the struggle of trying to find the right protection for you and your family, while still keeping money in your pocket. You are not alone.

After more than 17 years of helping thousands of customers protect their families, we’re confident we can help you — from choosing your insurer and policy to assisting you when making a claim.

We offer different types of insurance and options to meet your requirements at various stages of life. Upgrade and increase cover as your family grows, or find a more affordable option when experiencing financial hardship or planning for retirement.

We’re used to handling complicated situations and will take care of the hard part, so you don’t have to.

Empowering businesses to launch their life insurance verticals

As part of our mission to inform, protect, and provide for Australian families, businesses can now offer solutions to their communities with our insurtech platform APIs — available through their websites and applications.

If you’re a fintech, aggregator, or mortgage broker, we have great API’s and White Label solutions to help you grow your business.

Learn more about launching life insurance verticals

What Our Clients Say

  • Maria C
    October 2023
    “Good customer service. Accurate advise and comprehensive assistance. Patience in providing information.”
  • Jav
    September 2023
    “David was exceptionally helpful and very informative and helped me alot with going through income protection. He called me multiple times for different variations in quotes.”
  • Chris
    September 2023
    “I needed to change my life insurance policy as it didn’t cover me for scuba diving. Life Insurance Direct found a policy that suited my needs and was even cheaper than the existing policy, win win! I found the whole experience very easy and would recommend their services to anyone looking for life insurance. 10/10”
  • Dhara
    August 2023
    “It was easy process, and I would definitely recommend the service.”
  • Atish T
    August 2023
    “Very easy an convenient I have recommended this to my wife.”
  • Tim T
    May 2023
    “Easy application. All done over my phone. Very comparable rates. I am 56yo, and surprised at the different fees with different insurers. 5 stars from me.”

Exclusive Life Insurance Direct Benefits

  • Free Online Comparison
    Receive great value life insurance when comparing premiums and policy features from select insurance brands.
  • Lowest Price Guarantee*
    If we can’t beat your quote with a better price or terms, we will pay you $250*
  • No Hidden Fees
    We receive a commission from the insurer, you pay us nothing.
  • Solutions for Your Unique Requirements
    We’ll help you find the right life insurance to meet your requirements.
  • Easy to Compare and Apply
    Compare quotes online in a few easy steps and apply over the phone. Our experienced specialists are here to help.
  • Claims Support Service
    Our team is here to help support you during the processing of your claim so you can focus on your health and family

Compare, Save and Buy Life Insurance

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Or call us on:

1300 135 205