Informing, protecting, and providing for Australian families

We’re an insurance tech platform, obsessed with customer education, satisfaction and transparency. We aim to protect Australians so that they can protect their loved ones.

Or call us on:

1300 135 205

Our Story

We’ve been helping Australian families find great value life insurance since 2006 when we were still named xLife. We rebranded to Life Insurance Direct in 2014 and have won a number of industry and external awards since our inception. Our free, powerful online comparison engine puts you in complete control to help you find an insurance solution that meets your requirements and budget.

How do we do it

What Makes Us Different

We understand the struggle of trying to find the right protection for you and your family, while still keeping money in your pocket. You are not alone.

After more than 14 years, helping thousands of customers protect their families, we’re confident we can help you — from choosing your insurer and policy to assisting you when making a claim.

We offer different types of insurance and options to meet your requirements at various stages of life. Upgrade and increase cover as your family grows, or find a more affordable option when experiencing financial hardship or planning for retirement.

We’re used to handling complicated situations and will take care of the hard part, so you don’t have to.

Empowering businesses to launch their life insurance verticals

As part of our mission to inform, protect, and provide for Australian families, businesses can now offer solutions to their communities with our insurtech platform / APIs — available through their websites and applications.

If you’re a fintech, aggregator, or mortgage broker, we have great API’s and White Label solutions to help you grow your business.

Learn more about launching life insurance verticals

What Our Clients Say

  • Michele H
    June 2021
    “Policy was explained clearly and questions answered knowledgeably. The service was friendly and prompt return call on enquiry for another policy. Easy to set up and appears good value for the money.”
  • Joanne
    June 2021
    “Definitely feel the policy I ended up going with was good value. Working with Life Insurance Direct definitely made the process easy. I did find that quite a bit of time was needed to prepare and finalise the policy but I guess that is the process and it must be thorough.”
  • Travis
    May 2021
    “The policy was exceptionally cheap for the value provided! Customer service was very helpful, they made the process so transparent and it they provided a Quick turnaround, they were with me side by side throughout the duration”
  • Sheree P
    May 2021
    “Easy to deal with and they communicated really well throughout the process. They called back when they said they would to go through questions for our policy and informed us with what would happen.”
  • Taurai M
    March 2021
    “I did find this policy good value and this was after agent articulated all available options very well. It was also very easy to setup through out the whole process”
  • Michelle
    June 2021
    “Adam was very thorough, courteous and helpful. We felt the policy was priced very competitively, The gathering of information and going through the policy terms etc. took quite some time but appreciated that the process needed to be thorough and accurate. Once completed the turnaround for approval and activation was very quick. Would recommend.”

Exclusive Life Insurance Direct Benefits

  • Free Online Comparison
    Receive great value life insurance when comparing premiums and policy features from select insurance brands.
  • Lowest Price Guarantee*
    If we can’t beat your quote with a better price or terms, we will pay you $250*
  • No Hidden Fees
    We receive a commission from the insurer, you pay us nothing.
  • Solutions for Your Unique Requirements
    We’ll help you find the right life insurance to meet your requirements.
  • Easy to Compare and Apply
    Compare quotes online in a few easy steps and apply over the phone. Our experienced specialists are here to help.
  • Claims Support Service
    Our team is here to help support you during the processing of your claim so you can focus on your health and family

Compare, Save and Buy Life Insurance

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Or call us on:

1300 135 205