Informing, protecting, and providing for Australian families

At the heart of our operation is a passion for empowering Australians with knowledge and clarity in insurance. We’re not just an insuretech platform; we’re a commitment to your peace of mind, dedicated to helping you secure the future of your loved ones.

Or call us on:

1300 135 205

Our Story

Back in 2006, our story began with a clear vision: to empower Australian families to find unparalleled value in life insurance. Initially launched as xLife, we transformed into Life Insurance Direct in 2014. Our path has been adorned with numerous industry awards, a testament to our unwavering commitment to excellence. Our free, powerful online comparison engine is at the core of our service, designed to put you in the driver’s seat. It’s all about finding an insurance solution that aligns perfectly with your requirements and budget.

How do we do it

What Makes Us Different

Finding the right family protection while managing finances can be tough. That’s where we shine. With over 17 years in the game, we’ve mastered the art of tailoring insurance solutions to fit your life’s twists and turns.

Boost Your Business with Our platforms or technology  Solutions

In our quest to inform, protect, and support Australian families, we’re now empowering businesses to launch their own life insurance verticals. Our cutting-edge insurtech platform APIs integrate seamlessly with your websites and applications, enabling you to offer tailored insurance solutions directly to your community.

Fintechs, aggregators, and mortgage brokers, take your business to the next level with our robust APIs and White Label solutions. We’re here to help you expand your offerings and grow your business.

Some of our partners, intergrations, and Partner platforms include:

Build your own with our technology, and team support.

What Our Clients Say

  • Maria C
    October 2023
    “Good customer service. Accurate advise and comprehensive assistance. Patience in providing information.”
  • Jav
    September 2023
    “David was exceptionally helpful and very informative and helped me alot with going through income protection. He called me multiple times for different variations in quotes.”
  • Chris
    September 2023
    “I needed to change my life insurance policy as it didn’t cover me for scuba diving. Life Insurance Direct found a policy that suited my needs and was even cheaper than the existing policy, win win! I found the whole experience very easy and would recommend their services to anyone looking for life insurance. 10/10”
  • Dhara
    August 2023
    “It was easy process, and I would definitely recommend the service.”
  • Atish T
    August 2023
    “Very easy an convenient I have recommended this to my wife.”
  • Tim T
    May 2023
    “Easy application. All done over my phone. Very comparable rates. I am 56yo, and surprised at the different fees with different insurers. 5 stars from me.”

Exclusive Life Insurance Direct Benefits

  • Free Online Comparison
    Receive great value life insurance when comparing premiums and policy features from select insurance brands.
  • Lowest Price Guarantee*
    If we can’t beat your quote with a better price or terms, we will pay you $250*
  • No Hidden Fees
    We receive a commission from the insurer, you pay us nothing.
  • Solutions for Your Unique Requirements
    We’ll help you find the right life insurance to meet your requirements.
  • Easy to Compare and Apply
    Compare quotes online in a few easy steps and apply over the phone. Our experienced specialists are here to help.
  • Claims Support Service
    Our team is here to help support you during the processing of your claim so you can focus on your health and family

Compare, Save and Buy Life Insurance

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Or call us on:

1300 135 205